Mapping Marshall McLuhan and Williams (12/4)

As media technologies change, a way of delivering message also have changed.

First, messages were delivered by primitive oral culture. Next, by literate culture. After, Mechanical printing, and now by electric media.

These were changed due to a technology development. And I think also, by people's need. Just by a literate way, we couldn't express a message effectively. Like when we say "I love you!" It can really mean that I love you, but I also can mean I don't love you, when it is pronounced differently. Anyway, later mechanical printing was developed. This is like 'pal man dae jang kyung'. By this we could print out a lot at once. Now there is an electric media to send messages, like web, cell phones, and etc.

The important thing is that, while delevering a message it could be changed. Like when Korea didn't have a skill to make our own money, we had to send the picture to another country to make it. For example, when we sent a picture of 'King Sae Jong', they couldn't make it exactly. When it first came to drawer's hand, he changed a little bit, and sent to a draftman. The draftman also changed as his way. He cut of what he thought it was not needed. Next carvler carved in his way as he used to do. When the print came out, it was quite different compared to the original. It looked more like a foriegner.

For another example, 'Story Chun Hang', which we can say it is in a small group have changed into many similar stories, like 'chun hang duen', etc.
Many media contents can be changed or translated to other media. This is why story telling came out.

If we see above, we just can't say that the changes of the message is really bad for us. Changed messages could be distracting to us, but on the other hand it makes a lot of fun stories. So it is important to figure out on which occasion is good and bad.